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The CEO of Walmarts U.S. e-commerce business and founder of Jet.com added: It costs us less to ship to stores, so our customers should share in those savings. But it also gives Walmart more ammo in its price war with . Indeed, one of Lores mandates since become CEO of Walmart.com last year after selling Jet.com to the company has been to equip Walmart.com with tools to beat all rivals, even Amazon , on price. Recode reported last month that Walmart had gathered many suppliers at a summit this winter, telling them it wanted the lowest prices on 80% of items sold. Though still a small player, Jet.com has shaken up the world of e-commerce thanks to a pioneering discounting approach it calls the Smart Cart, who provides shoppers with additional incentives the more they order. Jet.com sweetens the pot for example by giving a discount if shoppers forfeit the right to return an item, or pay with a debit card instead of a credit card. It was exactly that kind of novel approach, and the tech that enables it, that led Walmart to buy Jet.com last summer to rejuvenate its e-commerce business. The acquisition of Jet, along with an overhaul of Walmarts marketplaces has kickstarted its e-commerce growth online sales rose 29% during the holiday quarter . And with acquisitions of online stores like ShoeBuy, Modcloth and Moosejaw, Walmart is reaching for a broader clientele. But Walmart still has a long way to go, hence the focus on blending stores and e-commerce. The use of 4,000 physical stores is becoming a hallmark of Walmarts strategy against Amazon, locations that can help it speed up delivery and save on shipping costs and protect profit margins at a time a price war is pressuring them.
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